Tmall 618 designer furniture brand has become popular overseas, and brands such as Rudai and other

Introduction: In just three days, Singapore consumer Chris received the designer brand eighteen paper folding stools bought on Tmall 618.

The overseas epidemic has caused the shutdown of factories, especially the serious shortage of production capacity for large items such as furniture. At 618 this year, domestic residential furniture sold overseas through Taobao and Tmall increased by 60% year-on-year. Among them, creative domestic designer brands became popular overseas, and sales overseas increased twice.

(Tmall Taobao Overseas and Cainiao have opened a large-scale shipping transportation route to facilitate the export of furniture.)

Rudai is an emerging designer furniture brand in China. It is designed in a minimalist and light luxury style with avant-garde colors, especially in line with the current popular modern decoration style, and attracts countless eyes on social media. During the 618 period, products such as bedside cabinets, coffee tables, and dining chairs were very popular in Canada, Australia, Malaysia, Singapore and other places, with a year-on-year growth of more than 200% overseas.

Eighteen paper, a Chinese-style designer brand, makes furniture made of paper unique, and the product has won design awards many times. Folding round stools, folding retractable shoe changing stools and other products have a full sense of design, and are light and suitable for cross-border transportation. They are very popular in Europe, America and Asia-Pacific markets.

In addition, Genji Muyu, a brand that has been leading the Tmall solid wood furniture category for many years, opened overseas markets in 618 this year. Small products such as solid wood beds, dining tables, desks and chests of drawers have grown in Singapore, New Zealand, Japan, and South Korea. Rapidly, a year-on-year increase of over 80%.

"In the past, large pieces of furniture such as furniture were not easy to go overseas. Consumers could hardly decide to buy without seeing the actual product." According to the head of operations of Tmall Taobao Overseas, the new 3D model room function will be launched this year to make overseas consumers more intuitive. The display of furnishings and functions has effectively spurred overseas consumers to purchase.

During the Tmall 618 period, the overall export of residential furniture increased by 60%. Insufficient overseas production capacity caused by the overseas epidemic, and at the same time working at home, has brought about a substantial increase in the demand for computer chairs, study desks, etc., which has contributed to the overall increase in furniture exports. From a trend point of view, Chinese furniture with a sense of design has begun to sell, which also means that overseas consumers have begun to pay for China.

In order to speed up the export of furniture, Tmall Taobao Overseas has joined with Cainiao to open a shipping line for large furniture items to Singapore, Malaysia and Australia, making the transportation of large items of furniture more convenient and faster. At the same time, Tmall Taobao Overseas is also focusing on creating overseas furniture to purchase with confidence, selecting qualified furniture, and helping users to upgrade the experience from "take a look" to "walk around" through 3D model rooms, so that more products support official local withdrawal. Promote the overseas sales of domestic furniture and solve the problem of merchants going abroad.

Since the beginning of this year, Tmall Taobao has achieved strategic upgrades overseas, opening a lightweight mode of going overseas, fully opening up merchants’ overseas channels, upgrading logistics, payment, operations, and after-sales services, and achieving zero threshold for merchants to go overseas with one key, greatly reducing operating costs, and International logistics and payment are more convenient, and after-sales such as returns are guaranteed. Up to now, more than 80,000 domestic products have been exported to sea for the first time, embracing the overseas Chinese market of nearly 100 million people around the world.