eBay continues to empower the building of a cross-border e-commerce ecosystem in Fujian, helping sel

Legend: eBay booth appeared at China Xiamen International Cross-border E-commerce Industry Exhibition

At the summit, eBay conducted in-depth analysis of overseas home gardening, electronic appliances and other market trends for sellers and factories based on big data observations on the platform, shared high-potential products on the platform, helped sellers choose products, and helped sellers connect with high-quality manufacturers at the exhibition to strengthen supply chain management. In addition, eBay explained on-site eBay fulfillment global warehousing services and platform marketing tools to help sellers solve cross-border logistics and pain points encountered, and face current cross-border logistics and operational challenges. The eBay booth also arranged three-day salons. Topics included hot topics of cross-border e-commerce such as investment policy, operation practice, and overseas warehouse logistics management.

Legend: Lin Wenkui, general manager of eBay sales in Greater China, giving a speech on the spot

Caption: eBay launches wonderful salon activities on the booth

Fujian is a large traditional foreign trade province. Automobile and motorcycle accessories in Fuzhou, shoes, clothing and luggage in Quanzhou, and outdoor products in Xiamen are all well-known in the field of foreign trade; and Xiamen is one of the first four special economic zones in China to open to the outside world. Ranked among the top five cities in China's top 100 foreign trade cities. As early as 2017, eBay signed a strategic cooperation agreement with the Fujian Provincial Department of Commerce to promote the innovative development of Fujian's cross-border e-commerce export industry in the areas of policy support, talent training, industrial optimization, and logistics infrastructure. In 2018, eBay announced in Fujian the "Thousand Sails Plan" to help Chinese brands go overseas, and started cooperation with Fujian colleges and universities to cultivate cross-border e-commerce talents through joint school-enterprise education. In the past three years, eBay has been deeply involved in the cross-border e-commerce industry in Fujian and tapped the potential of Fujian’s industry. Through training, exhibitions, forums and other hundreds of online and offline cross-border e-commerce special events, and the eBay E youth talent training project signed Xiamen University and other two More than ten colleges and universities in Fujian Province have further cultivated and improved the cross-border e-commerce ecology in Fujian. Over the years, many well-known brands in Fujian Province, including Peak, Xtep, and Wanmi, have gone global through eBay and established international brand awareness.

Lin Wenkui, general manager of eBay sales in Greater China, delivered a speech: "Today's cross-border e-commerce is standing on a new frontier. We will jointly witness the new era of cross-border e-commerce development. Fujian Province and Xiamen City have good cross-border e-commerce. The business development environment and policy support will definitely help Fujian’s cross-border e-commerce companies to get ahead in the fierce competition, and empower cross-border e-commerce companies across the country. Cross-border e-commerce companies have successfully expanded international markets."

Fujian's cross-border e-commerce has developed rapidly, with outstanding results on the eBay platform

Benefiting from the superior location and traffic conditions and the pioneering business atmosphere, Fujian's cross-border e-commerce companies have developed rapidly in recent years. According to statistics, in 2020, the cross-border e-commerce transaction volume of Fujian's exports through customs supervision exceeded 24.9 billion yuan, a year-on-year increase of nearly 22 times. The "Blue Book of China's Cross-border Export E-commerce" released at the first China International Trade Fair pointed out that Guangdong, Zhejiang, and Jiangsu ranked the top three in terms of the comprehensive score of China's provincial cross-border e-commerce export development index from 2019 to 2020, and Fujian ranked seventh; Fujian ranks third in the economic scale index of cross-border e-commerce. Fujian's 3C products, shoes, clothes and bags, furniture and home furnishings, craft accessories, electromechanical motors, and outdoor sports products have become best-selling categories in the international market.

On the eBay platform, Fujian sellers also show diversified category advantages and high potential growth trends:

In 2020, the top six overseas markets with the highest seller sales in Fujian are the United States, the United Kingdom, Germany, Australia, Italy, and France, of which Italy and the United Kingdom have the fastest growth rates.

Clothing, home gardening, office supplies, auto and motorcycle accessories, sports products, health and beauty are the most popular categories for cross-border exports by Fujian sellers in 2020. Among them, the sales of men's sports shoes, women's clothing and watch accessories in the apparel category ranked among the top three exports; the sales of lighting lamps in the home gardening category increased by nearly 360% over the same period of the previous year; the bicycle accessories in the sports goods increased year-on-year Over 180%, electric scooters increased by nearly 360% year-on-year; hairdressing tools in health and beauty increased by more than 260% year-on-year, and massage chairs increased by nearly 140% year-on-year.

* The above percentage is the percentage increase in sales in 2020 compared to the same period of the previous year

EBay’s support for new sellers has been upgraded to help cross-border sellers fully develop the global market

In 2021, eBay's support will be upgraded again, and a series of support programs will help new sellers grow healthily:

Deeply optimize the "eBay Golden Eagle Plan" to help sellers deepen the vertical supply chain, upgrade product quality, function, packaging, design and aesthetics, improve product compliance certification and intellectual property protection, and focus on their core competitiveness.

Launched the "Big Goods and Heavy Goods Plan" to provide multi-level support solutions from logistics, product selection, flow to operation, etc. for the cross-border export of large and heavy goods to help sellers cope with the current cross-border export challenges. Discover new business opportunities on the differentiated track of cross-border exports.

eBay fulfillment provides end-to-end, "one-stop" warehousing and logistics services, improving delivery speed and providing more reliable services for millions of popular items, while reducing delivery costs and operational complexity for sellers, helping sellers Conveniently explore the global market.

Signed the "eBay E Youth Talent Training Project" cooperation with more than 160 vocational colleges across the country. Assembled nearly 10,000 college students and more than 2,500 teams to start the first eBay National Innovation and Entrepreneurship Competition, continue to promote the cultivation of talents in the cross-border e-commerce industry, and provide sellers with excellent cross-border talents.

Cross-border e-commerce is a business model that requires long-term development and has huge potential. eBay not only provides sellers with a platform to connect to overseas markets, but also empowers sellers to go overseas in all aspects, providing rich resources from operations, logistics, marketing to talent training. eBay will continue to build a cross-border e-commerce ecosystem in Fujian and even the whole country, allowing Chinese sellers to seize new opportunities in "new outlets".