How do Chinese sellers use Amazon advertising to build brands?

Introduction: How do Chinese sellers use Amazon advertising to build their brands?

Brand building has become a new trend for Chinese companies going overseas. The rapidly developing digital advertising has also become an important means of brand marketing. What efforts has Amazon Advertising made to help brands and consumers establish an effective connection? How do Chinese sellers use Amazon advertising to build brands? Regarding the answers to these questions, one or two can be glimpsed in the article.

Colleen Aubrey, Global Vice President of Amazon Advertising, said: “Brand building is essential for sellers who want to achieve long-term success and build global influence. Amazon Advertising helps brands reach more than 300 million active Amazon users worldwide, including more than 200 million Prime member users. Amazon Advertising’s basin-wide branding program meets the advertising needs of sellers at different marketing stages, helps brands establish connections and interactions with global consumers, achieve business growth and build global brands."

It is reported that Amazon has a rich portfolio of advertising products, such as brand flagship stores, product promotion, brand promotion, display promotion, Amazon OTT and online video, Amazon DSP, and Amazon live broadcast. Amazon sellers are in the process of moving from barbaric growth to intensive cultivation. There are also three major trends in advertising when going overseas:

1. Chinese sellers are paying more and more attention to brands, and the frequency of use of functions that can significantly increase advertising exposure has increased;

2. Chinese sellers no longer only use a single advertising product, but tend to use flexible and diverse advertising products. In addition, in order to build effective communication with consumers, Amazon's live broadcast function is very popular;

3. The ability of Chinese overseas brands to optimize Amazon advertising has continued to improve, and the ability to optimize brand marketing strategies has also been enhanced.

Under the global brand marketing trend, only truly meaningful and differentiated brands can develop sustainably. This requires sellers to reach the right people with good ideas.

How to use Amazon advertising to achieve more effective and accurate results? Tim Ke International Brand Marketing Center Director Mi Wendi said that the company will combine Amazon DSP and Amazon OTT video advertising forms to consolidate brand positioning and achieve differentiated competition in advertising and marketing. At the same time, according to the advertising measurement tools and consumer feedback provided by Amazon, the reverse is reversed. Promote product optimization and iteration. The company plans to further invest in interactive advertising products such as Amazon live broadcasts and posts to increase brand awareness in the future. It is believed that the new Amazon advertising tools can bring more surprises to Tian Ke.

Yien learned that in addition to providing advertising products and solutions, Amazon Advertising also helps brands establish contacts with third-party partners, including management service providers and tool service providers...More and more resources are available to support Chinese brands to move better. Going out, the brand is going to sea at the time!