Pinterest’s new features are online, language barriers are no longer a problem

Introduction: Social e-commerce is gaining momentum, and Pinterest platform traffic should not be underestimated

Pinterest recently introduced a new feature-multi-source support for product catalogs. With the help of this feature, Shopify merchants and any retailer with a Pinterest business account can add up to 20 product sources to their account, each source will display specific local data, such as currency, language, etc., so that retail Merchants can communicate with merchants in various countries more easily, reducing the trouble of language barriers.

As a result of the epidemic last year, online shopping became the mainstream, and online shopping orders on many social media platforms have increased significantly. The number of users who consume on the Pinterest platform has increased by more than 200%, and the number of monthly active users has reached about 500 million.

Not only that, Pinterest has also begun to expand rapidly in the international market. In 2020, the platform's active users outside the United States have increased by 46% year-on-year. It is now the second most used social platform in the Brazilian market and will expand in the future. More countries.

The growing number of Pinterest users will also create more revenue opportunities for it. Correspondingly, the platform is gradually adding more promotion tools. For example, the availability of AR "Tyr-On" advertising tools has recently been expanded, and more Regions provide skin color search qualifiers.

Pinterest is a social networking site based on visual sharing. It uses image search technology to form a combination of visual search and shopping. Although relatively niche, it is also one of the top ten most popular social networking sites in the world. Most of the users on the platform will not directly enter the brand name in the search, and most popular searches are composed of two or three words. Merchants have the same opportunity to be discovered by consumers. Especially for small and medium-sized businesses, it is a platform with great potential. .

Social e-commerce is still gaining momentum in recent years. In addition to popular platforms such as FB and INS, the growth of Pinterest users also provides new opportunities for brands seeking to enter new markets, and the platform is also open to new products, which is worthwhile Emerging markets discovered by SMEs.